The Builders Blocks by iMpro, LLC

We are making some major adjustments at the Builders Blocks.  After completing our first year we have sat down and reviewed our progress and seen where we can improve things even beyond where we are and we are very excited about seeing where this goes.  There is no doubt that things are still challenging out there in the marketplace.  But there are also some bright spots.  Those that have adjusted in the right direction are seeing results and staying busy.


What do we mean by "the right direction"?  In any industry there are pockets of opportunity that just need to be discovered and then explored.  And then by adapting your message to that "opportunity" you can potentially capture that market successfully.  It does take some research and some creative thinking as to how to position yourself but it can be done. 

There are plenty of examples out there of businesses that have taken advantage of this method approach.  In some cases they have found a niche to fill but others have looked at where they are, what they do better than most and then changed their message to clearly differentiate themselves from others in their same market.  In some cases they aren't doing anything differently but the perception is that they are. 

As individuals, we can do the same thing.  What are you good at?  What are you passionate about?  What do you really like to do?  A good friend of mine and his wife love to go on cruises.  In fact, at they got older they would take a cruise every three months.  It was their therapy and then one day they decided, "this is crazy...this is our passion..." and before you know it they started booking cruises for their friends and now book cruises for people all over the country because they truly "know cruising..." - the best lines, the best times of year, the best places to go, the best things to see...etc.  And they share things that most people don't even know and so when others take their cruise they walk away a with full and rich experience.  And when you talk to them you feel that passion, you just sense you are talking to more than a travel agent.  And especially in an age where the "travel agent" is going away because of the Internet and the ability to book things cheaper on line, Charlie and his wife have brought back the good old days of "personal service".  They have filled a niche very successfully.

There are plenty of niches to fill and Charlie and his wife have found theirs.  Stay tuned, we have more to come over the coming weeks...